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Lic Story : Making Of Indias Best Known Brand
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Lic Story : Making Of Indias Best Known Brand

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Lic Story : Making Of Indias Best Known Brand

Kamalji Sahay

Published by Pan Macmillan India | Language - English | Binding - Paper Back

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` 599 (16% off) ` 503

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About the Book: The LIC Story: Making of Indias Best Known Brand

What does LIC stand for? Is it a security provider or a common mans savings mobilizer? A mere money lender or a nation builder? Is it like any other PSU — an employment generator — or has it grown into the way of life of almost every Indian? LIC is all of these rolled into one! From being called the 'Jewel in the Crown of India to being synonymous with the insurance industry, the Life Insurance Corporation, has made a place in every household of India. In more than 60 years LIC has not only gained the trust of the public but in its many ways, LIC is ahead of several global leaders in the insurance industry. The book, The LIC Story: Making of Indias Best-known Brand, is an account of this extra ordinary organization through the eyes of Kamalji Sahay who joined LIC as a young professional in 1977 and saw it sail through choppy waters for three decades when he served as their Executive Director. This book covers the details of the most significant events, people and operational dynamics which the author experienced across the remotest offices or even at the headquarters of LIC. Full of interesting anecdotes, the ten chapters of the book are a fascinating ride into this mighty organization from an insiders perspective.........

About the Author: Kamalji Sahay

Kamalji Sahay is a renowned business leader in the life insurance industry. He has been the founder Managing Director and CEO of Star Union Dai-ichi Life Insurance, a Joint Venture of Bank of India, Union Bank of India and Dai-ichi Life of Japan. He is also an author, a prolific speaker and a leading columnist with The Financial Express. His views are published monthly in the column 'Embedded Value, The Financial Express.....................


Book: Lic Story : Making Of Indias Best Known Brand
ISBN-13: 9789386215482
Product Code EBK0434394
Binding: Paper Back
Publishing Date: 2018-10-10
Publisher: Pan Macmillan India
Number of Pages: 352
Language: English

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