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Klout Matters
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Klout Matters

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Klout Matters

Gina Carr

Published by McGraw-Hill Education | Language - English | Binding - Paper Back

Average Rating (45 Customers)

` 520 (5% off) ` 494

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Description

About the Book: Klout Matters

Klout scores have become almost as important as credit scores. Klout scores can affect your job prospects, whether you get an upgrade to a suite in Vegas, how your customer service complaints are handled, and whether the media selects you to be interviewed as an expert…or not. Marketing experts Gina Carr and Terry Brocks Klout Matters explains why Klout scores matter, what they are comprised of, and how to raise your score.

Having strong influence translates to more business. Todays social media marketing world is more focused than ever on who is more influential. Companies will seek out highly influential individuals to champion their cause. Today the most popular tool for examining how much influence an individual exerts is Klout. This service, created in 2008 by Joe Fernandez and Binh Tran, is the source many employers turn to for a quick check of how influential a given candidate is. But what specific actions can you take to enhance your Klout score? What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line? This book addresses specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Stand above the crowd with a higher Klout score. This book will provide the specific steps that even the busiest professional can embrace to achieve serious business results.

Contents:

Acknowledgments

Foreword by Jeffrey Hayzlett

Introduction

Chapter 1 What Is a Klout Score?

Chapter 2 Who Is Using Klout, and Who Should Care About It?

Chapter 3 Creating Content That Connects with Customers to Improve Your Klout Score

Chapter 4 Does Your Klout Score Really Matter?

Chapter 5 Should You Make an Effort to Increase Your Klout Score?

Chapter 6 What About Gaming the System?

Chapter 7 The Role of Vendors and Perks

Chapter 8 What You Can Do When You Dont Have Time for Social Media

Chapter 9 Tools That Can Help You Manage Social Media

Chapter 10 Enhance Your Social Media Presence- and Boost Your Klout Score!

Chapter 11 Getting Started with Klout 117

Chapter 12 Using Twitter to Raise Your Klout Score

Chapter 13 Using Facebook to Raise Your Klout Score

Chapter 14 Using LinkedIn to Raise Your Klout Score

Chapter 15 Using Other Networks to Raise Your Klout Score

Chapter 16 Online Collaborative Networks

Chapter 17 Myths About Boosting Your Klout Score

Chapter 18 What Klout Doesnt Count, but We Wish It Did!

Chapter 19 Whom Should You Engage With?

Chapter 20 So What Is a Thought Leader to Do?

Appendix A Podcasts We Recommend

Appendix B YouTube and Other Videos We Recommend

Appendix C Blogs We Recommend

Appendix D Resources for Building Your Business

Notes

Index

About the Author: Gina Carr, Terry Brock

Gina Carr is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for greater influence, profits, and success. She has an MBA from Harvard Business School.

Terry Brock is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame.

Details

Book: Klout Matters
Author:
ISBN-13: 9789332901735
Product Code 9789332901735
Binding: Paper Back
Publishing Date: 2013-12
Publisher: McGraw-Hill Education
Number of Pages: 240
Language: English

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