Hello World, this is a test. ×

Dear Customer, If you wish to purchase more than 5 copies or in bulk, please contact our bulk purchase department at [email protected]



Please enter your login details


Forgot Password?

It happens, just reset it in a minute

Sorry, incorrect details. ×
Welcome back pal! ×



Please enter your User Name, email ID
and a password to register

No CVV Stored

Our website will not store CVV of your card.

Safe & Secure

Our website is secured by 256 bit SSL encryption issued by Verisign Inc, making your shopping at Sapnaonline as secure as possible.

International Shipping

at best shipping prices!

If you need any of your orders' to be delivered outside of India, please reach out to us via our contact us page with the product details and delivery location for us to quote you the best possible shipping price. You can also drop in a mail at [email protected]

Notify Me

We will send an email as soon as we get it in stock.

Write a Testimonial

Few good words, go a long way, thanks!


Personalize Gift card

We will send an email to receiver for gift card.


Track Order

Enter Order ID & Email Address to track your Order.

Check Your Sapna Gift Card Balance

(Card can be redeemed only at Sapna Retail Outlets)

Reminder: Free shipping if your order is above `199
Notification Alert
We offer free shipping for all orders above `199. To avail this offer, add another item of `0 or more from our wide range of quality books available at SapnaOnline.com

Reset Pincode

Submit a Review

Sorry, incorrect details. ×
Klout Matters
Review Rating

(Click on below image to change)

Klout Matters

(Click on image to Zoom)

Klout Matters

Gina Carr

Published by McGraw-Hill Education | Language - English | Binding - Paper Back

Average Rating (45 Customers)

` 520 (5% off) ` 494

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Sorry, out of stock.


About the Book: Klout Matters

Klout scores have become almost as important as credit scores. Klout scores can affect your job prospects, whether you get an upgrade to a suite in Vegas, how your customer service complaints are handled, and whether the media selects you to be interviewed as an expert…or not. Marketing experts Gina Carr and Terry Brocks Klout Matters explains why Klout scores matter, what they are comprised of, and how to raise your score.

Having strong influence translates to more business. Todays social media marketing world is more focused than ever on who is more influential. Companies will seek out highly influential individuals to champion their cause. Today the most popular tool for examining how much influence an individual exerts is Klout. This service, created in 2008 by Joe Fernandez and Binh Tran, is the source many employers turn to for a quick check of how influential a given candidate is. But what specific actions can you take to enhance your Klout score? What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line? This book addresses specific easy-to-implement strategies that are essential to remain competitive in an increasingly crowded and noisy marketplace. Stand above the crowd with a higher Klout score. This book will provide the specific steps that even the busiest professional can embrace to achieve serious business results.



Foreword by Jeffrey Hayzlett


Chapter 1 What Is a Klout Score?

Chapter 2 Who Is Using Klout, and Who Should Care About It?

Chapter 3 Creating Content That Connects with Customers to Improve Your Klout Score

Chapter 4 Does Your Klout Score Really Matter?

Chapter 5 Should You Make an Effort to Increase Your Klout Score?

Chapter 6 What About Gaming the System?

Chapter 7 The Role of Vendors and Perks

Chapter 8 What You Can Do When You Dont Have Time for Social Media

Chapter 9 Tools That Can Help You Manage Social Media

Chapter 10 Enhance Your Social Media Presence- and Boost Your Klout Score!

Chapter 11 Getting Started with Klout 117

Chapter 12 Using Twitter to Raise Your Klout Score

Chapter 13 Using Facebook to Raise Your Klout Score

Chapter 14 Using LinkedIn to Raise Your Klout Score

Chapter 15 Using Other Networks to Raise Your Klout Score

Chapter 16 Online Collaborative Networks

Chapter 17 Myths About Boosting Your Klout Score

Chapter 18 What Klout Doesnt Count, but We Wish It Did!

Chapter 19 Whom Should You Engage With?

Chapter 20 So What Is a Thought Leader to Do?

Appendix A Podcasts We Recommend

Appendix B YouTube and Other Videos We Recommend

Appendix C Blogs We Recommend

Appendix D Resources for Building Your Business



About the Author: Gina Carr, Terry Brock

Gina Carr is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for greater influence, profits, and success. She has an MBA from Harvard Business School.

Terry Brock is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame.


Book: Klout Matters
ISBN-13: 9789332901735
Product Code 9789332901735
Binding: Paper Back
Publishing Date: 2013-12
Publisher: McGraw-Hill Education
Number of Pages: 240
Language: English

Customer Reviews

Loading reviews. Please wait...
Check Delivery Status
Out Of Stock
Check Delivery Status
Available options for this porduct
Availability Out Of Stock
Guaranteed service
Assured best in class service and support.
International Shipping available
If you need any of your orders' to be delivered outside of India, please reach out to us via our contact us page with the product details and delivery location for us to quote you the best possible shipping price. You can also drop in a mail at [email protected]