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My Journey With Vada Pav
Review Rating

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My Journey With Vada Pav

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My Journey With Vada Pav

Venkatesh Srinivas Iyer

Published by Network 18 Publications P.Ltd | Language - English | Binding - Hard Bound

Average Rating (130 Customers)

` 299 (5% off) ` 284

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: My Journey With Vadapav

How did a popular street snack from Mumbai become a marketing phenomenon, gaining national popularity and international repute?

What transformed an on-the-run bite from a snack on a handcart into an award-winning brand?

What made Harvard Business School lean forward and acknowledge the marketing success of the humble vadapav?

'My Journey with Vadapav by Venkatesh S, answers all these questions and more. The book tells the story of a daring and unusual entrepreneurial venture. Inspired by his love for vadapav, one man made it his mission to build, promote, transform and establish a humble street snack into a national brand.

The book encapsulates a journey in which you walk with the author through various pathways from the glimmer of a concept to its creation, development and foundation, while sharing his moments of apprehension, enthusiasm, despair, elation, occasional confusion and humour. In due course, admire his determination to succeed, no matter what.

This bold and inspiring real-life narration, questions the set norms of the Indian food industry and takes its myriad challenges head-on. It is a tale of teamwork, a whole load of determination and entrepreneurship at its best, with a little bit of luck to complete the mix.

'My Journey with Vadapav is exciting, compelling and a great read for enthusiasts who have an idea, a dream or a vision and aspire to make it not just a reality, but a success. It is an inspiration for others too.

Details

Book: My Journey With Vada Pav
Author:
ISBN-13: 9789384061586
Product Code EBK0381273
Binding: Hard Bound
Publishing Date: 2016
Publisher: Network 18 Publications P.Ltd
Language: English

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