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Janus Principle : Focusing Your Company On Selling To Small Business
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Janus Principle : Focusing Your Company On Selling To Small Business

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The Janus Principle offers solutions to the often vexing task of organizing a large organization (and even small firms) into an effective marketing engine to profitably sell into the small business marketplace. Addressing the rapidly expanding role of the Internet and other electronic gateways, the authors also demonstrate how to more effectively use traditional sales tools in an integrated marketing effort. The authors have distilled 20+ years of experience advising Fortune 100 corporations as well as researching the small business marketplace into a concept that large and small organizations can adopt and use.


Book: Janus Principle : Focusing Your Company On Selling To Small Business
Author: , ,
ISBN-13: 9781883283704
Product Code EBK0362952
Binding: Paper Back
Publishing Date: 2009-10-16
Publisher: Brick Tower Press
Number of Pages: 230
Language: English

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