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Integrated Marketing Communications In Advertising And Promotion
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Integrated Marketing Communications In Advertising And Promotion

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` 360 (14% off) ` 311

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Description

Working with people from other countries is the norm, not the exception, and it's time we learned not only how to deal with intercultural differences, but how to thrive because of them. But "Culture 101" courses and what-not-to-do handouts are not the answer, since they reinforce negative stereotypes and us-versus-them thinking.Culture Savvy offers a fresh approach to developing cross-cultural cooperation, based upon research findings of neuroscience, blended with social media and globalization realities. Learn to shift your thinking from a local to global worldview, empty your mind of stereotypes and cultural biases, and focus on "The Four Rs"-respect, relationships, recognition, and rewards-that are valued by all humans. Cultural differences will become everyday parts of conversations, teams, and organizations, so that you can thrive in today's constantly changing global environment.

Details

Book: Integrated Marketing Communications In Advertising And Promotion
Author:
ISBN-13: 9788131516652
Product Code 9788131516652
Binding: Paper Back
Publishing Date: 2012-02
Publisher: Cengage Learning
Number of Pages: 192
Language: English

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