Harvard Business Essentials - Managing Creativity & Innovation
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Harvard Business Essentials - Managing Creativity & Innovation

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Product Specifications
Book Description
Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include: Generating new ideas and recognizing opportunities Moving innovation to market Removing mental blocks to creativity Establishing a strategic direction for profitable product development Brainstorming and fostering creative conflict within groups Creating an innovation-friendly culture Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Harvard Business Essentials The Reliable Source for Busy
Book Specifications
ISBN-13 9781591391128
Language English
Binding Paper Back
Publisher Harvard Business School Publishing
Publishing Date 2003-07-01
Product Edition 1