Hand Book Of Field Marketing
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Hand Book Of Field Marketing

Product Specifications
Book Description
The Handbook of Field Marketing is an outstanding guidebook, explaining both the principles and practices involved in field marketing. The authors reveal the most successful filed marketing techniques to ensure profitable brand maximization for your company's product- whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales record. This groundbreaking title explores in depth the six different disciplines involved in field marketing sales • merchandising • auditing • Sampling and demonstrating • experiential marketing, road shows and events • Mystery calling and shopping Including numerous examples, self-study questions and proven recommendations for success, the book offers a blueprint for best practice, enabling you to carry out robust
Book Specifications
ISBN-13 9780749453800
Language English
Binding Paper Back
Publisher Kogan Page India Private Limited
Publishing Date 2008
Product Edition 1