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Guerrilla Marketing For Dummies
Review Rating

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Guerrilla Marketing For Dummies

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Guerrilla Marketing For Dummies

Jonathan Margolis

Published by Wiley India Pvt.ltd | Language - English | Binding - Paper Back

Average Rating (125 Customers)

` 499 (14% off) ` 427

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Guerrilla Marketing For Dummies

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, youll create a cost-effective game plan for getting your customers attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. Youll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. Youll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:

Reach customers wherever they are

Develop a cohesive guerilla-marketing campaign

Capitalize on the hottest trends

Cut through the constant marketing clutter

Make products and brands stand out

Use buzz, viral, grassroots, and experiential marketing

Write a great press release

Create opportunities for partnership and tie-ins

Find budget-friendly ways to go guerilla

Build a powerful online presence

Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lions share of the sales!

Let Guerilla Marketing For Dummies show you how.

Details

Book: Guerrilla Marketing For Dummies
Author:
ISBN-13: 9788126554379
Product Code 9788126554379
Binding: Paper Back
Publishing Date: 2015-04
Publisher: Wiley India Pvt.ltd
Number of Pages: 386
Language: English

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