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Grab That Wallet
Review Rating

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Grab That Wallet

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Grab That Wallet

Sharma

Published by Tata Mcgraw Hill Publishing Co Ltd | Language - English | Binding - Paper Back

Average Rating (264 Customers)

` 580 (22% off) ` 452

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

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Description

About the Book: Grab that Wallet


Grab that Wallet brings to the reader a new perspective on thenature and structure of the industry that makes it uniquelychallenging to achieve true customer satisfaction. Blending humorwith insight, the book takes an in-depth look at producer-consumerbehavior in financial services industry.

Propounding a new and practical model of The Needs PortfolioMatrix the book shows how to adapt proven consumer marketingstrategies and approach to financial services Marketing.


Contents


Preface

Acknowledgements

1.Is There a Problem?

2.What Do Other Industries Do?

3.The Needs Portfolio Matrix

4.Understand the Customer

5.Understand the Selling Situation

6.Understand the Organisation

7.Understand the Encounter Quadrant

8.The Second Quadrant The Know Quadrant

9.Understand the Third Quadrant The Grow Quadrant

10.The Value Quadrant (Q4)

11.Quadrant Migration

12.The Holy Grail of Wallet Share

Index


About Author: Sushil Sharma


Sushil Sharma Chartered Accountant holds a Post-Graduate Diplomain Management from the Indian Institute of Management, Bangalore.He is also an Associate of the Chartered Insurance Institute,UK.


Details

Book: Grab That Wallet
Author:
ISBN-13: 9781259028427
Product Code EBK0368252
Binding: Paper Back
Publishing Date: 2012-12
Publisher: Tata Mcgraw Hill Publishing Co Ltd
Number of Pages: 216
Language: English

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