Getting To Plan B - Breaking Through To A Better Business Model
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Getting To Plan B - Breaking Through To A Better Business Model

Product Specifications
Book Description
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it
Book Specifications
ISBN-13 9781422126691
Language English
Binding Hard Bound
Publisher Harvard Business School Publishing
Publishing Date 2009-09-01
Product Edition 1