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Four : The Hidden Dna Of Amazon Apple Facebook And Google
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Four : The Hidden Dna Of Amazon Apple Facebook And Google

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Four : The Hidden Dna Of Amazon Apple Facebook And Google

Scott Galloway

Published by Bantam Press | Language - English | Binding - Trade Paper Back

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` 699 (13% off) ` 607

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Description

About the Book: The Four

For all thats been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the worlds first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the worlds most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

About the Author: Scott Galloway

Scott Galloway is a professor at New York Universitys Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre-preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the Worlds 50 Best Busi-ness School Professors by Poets and Quants. His weekly YouTube series, Winners and Losers, has generated tens of millions of views. This is his first book.

Details

Book: Four : The Hidden Dna Of Amazon Apple Facebook And Google
Author:
ISBN-13: 9780593077900
Product Code EBK0407081
Binding: Trade Paper Back
Publishing Date: 2017-10
Publisher: Bantam Press
Number of Pages: 320
Language: English

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