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Foundations of Marketing with Music to Go
Review Rating

Foundations of Marketing with Music to Go


Published by Tata Mcgraw Hill Education | Language - English | Binding - Paper Back

Average Rating (118 Customers)

` 649 (6% off) ` 607

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About the Book: Foundations of Marketing with Music to Go

Music2go (m2g) is a computer-based marketing simulation. It canbe used as an interactive tool to enhance the integration andlearning of the basic concepts of marketing in a simulated portablemusic player (PMP) industry. Music2go gives participants theoortunity to have practical hands on experience at making criticalmarketing decisions and seeing the outcome in a live, interactivecase study. Participants take over an MP3 Player division of alarge Consumer Electronics Corporation. The division is created tolaunch an assault on the MP3 Player market and participants havethe oortunity to formulate their Sales, Marketing and Distributionstrategy. The challenge is to build their firm into the leadingplayer in the market.


Book: Foundations of Marketing with Music to Go
ISBN-13: 9781259062018
Product Code 9781259062018
Binding: Paper Back
Publisher: Tata Mcgraw Hill Education
Number of Pages: 384
Language: English

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