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Five Stars : The Communication Secrets To Get From Good To Great
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Five Stars : The Communication Secrets To Get From Good To Great

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Five Stars : The Communication Secrets To Get From Good To Great

Carmine Gallo

Published by Macmillan | Language - English | Binding - Trade Paper Back

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Description

About the Book: Five Stars: The Communication Secrets to Get From Good to Great

How to master the art of persuasion-from the bestselling author of Talk Like Ted.

How to get to master the art of persuasion—from the bestselling author of Talk Like Ted.

Ideas dont sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isnt good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotles formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.

In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.

In Five Stars, you will also learn:

-The one skill billionaire Warren Buffett says will raise your value by 50 percent.

-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.

-How Airbnbs founders follow a classic 3-part formula shared by successful Hollywood movies.

-Why you should speak in third-grade language to persuade adult listeners.

-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

About the Author: Carmine Gallo

Carmine Gallo is the international bestselling author of Talk Like TED. He is a communications coach for a number of widely admired brands-among them Pfizer, LinkedIn, Intel and Coca Cola-and a popular keynote speaker who teaches the worlds most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes.com and Entrepreneur.com and head of GALLO Communications in California.

Details

Book: Five Stars : The Communication Secrets To Get From Good To Great
Author:
ISBN-13: 9781509896776
Product Code EBK0424781
Binding: Trade Paper Back
Publishing Date: 2018-06
Publisher: Macmillan
Number of Pages: 256
Language: English

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