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Fashion Forecasting
Review Rating

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Fashion Forecasting

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Fashion Forecasting

Kathyn Mckelvey Janine Munslow

Published by Wiley India Pvt.Ltd | Language - English | Binding - Paper Back

Average Rating (214 Customers)

` 1100 (16% off) ` 928

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.
Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Details

Book: Fashion Forecasting
Author: , ,
ISBN-13: 9781405140041
Product Code EBK0323199
Binding: Paper Back
Publishing Date: 2008-11-01
Publisher: Wiley India Pvt.Ltd
Language: English

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