Fashion Forecasting
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Fashion Forecasting

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Product Specifications
Book Description
Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated
Book Specifications
ISBN-13 9781405140041
Language English
Binding Paper Back
Publisher Wiley India Pvt.Ltd
Publishing Date 2008-11-01
Product Edition 1