Fashion Buying
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Fashion Buying

by Helen Goworek (Author),
Wiley-Blackwell (Publisher)
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Product Specifications
Book Description
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging
Book Specifications
ISBN-13 9781405149921
Language English
Binding Paper Back
Publisher Wiley-Blackwell
Publishing Date 2007-06-05
Product Edition 2
Total Pages 200