Ethical Leader : Why Doing The Right Thing Can Be The Key To Competitive Advantage
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Ethical Leader : Why Doing The Right Thing Can Be The Key To Competitive Advantage

by Morgen Witzel (Author),
(57 Customers)
Product Specifications
Book Description
About the Book: The Ethical Leader Ethical behaviour in and by businesses is often seen as a bolt¬on extra something that is nice¬to-do but not must¬do. Morgen Witzel argues that by flipping this view and making ethical behaviour the cake and not just the icing businesses can gain longterm competitive advantage. Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organizations success. Trust engenders loyalty and good reputation, which in turn builds brand value. The Ethical Leader provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and how to
Book Specifications
ISBN-13 9781472965714
Language English
Binding Trade Paper Back
Publisher Bloomsbury Business
Publishing Date 2018
Product Edition 1