In business, there's no standing still. The trick is to become an elephant "big"
enough to make a difference, "healthy" enough to withstand financial currents,
"strong" enough to influence your market and "smart "enough to avoid the
pitfalls of growth.
With "Be the Elephant," bestselling author Steve Kaplan provides the
business-growing playbook for every entrepreneur, CEO, sales professional, small
business owner, and manager alike. The strategy, the process, the toolbox.
Written in a friendly, no-nonsense style, "Be the Elephant "takes the mystery
and the fear out of growing bigger. It shows you how to address potential
downsides, point by point, and provides a 25-question quiz to