Hello World, this is a test. ×

Dear Customer, If you wish to purchase more than 5 copies or in bulk, please contact our bulk purchase department at [email protected]

×

Login

Please enter your login details

×

Forgot Password?

It happens, just reset it in a minute

Sorry, incorrect details. ×
Welcome back pal! ×

Register

×

Please enter your User Name, email ID
and a password to register

No CVV Stored

Our website will not store CVV of your card.

Safe & Secure

Our website is secured by 256 bit SSL encryption issued by Verisign Inc, making your shopping at Sapnaonline as secure as possible.

International Shipping

at best shipping prices!

If you need any of your orders' to be delivered outside of India, please reach out to us via our contact us page with the product details and delivery location for us to quote you the best possible shipping price. You can also drop in a mail at [email protected]

Notify Me

We will send an email as soon as we get it in stock.

Write a Testimonial

Few good words, go a long way, thanks!

×

Personalize Gift card

We will send an email to receiver for gift card.

×

Track Order

Enter Order ID & Email Address to track your Order.

Check Your Sapna Gift Card Balance

(Card can be redeemed only at Sapna Retail Outlets)

Reminder: Free shipping if your order is above `199
Notification Alert
We offer free shipping for all orders above `199. To avail this offer, add another item of `0 or more from our wide range of quality books available at SapnaOnline.com
Checkout

Reset Pincode

Submit a Review

Sorry, incorrect details. ×
Effective Business Communications
Review Rating

(Click on below image to change)

Effective Business Communications

(Click on image to Zoom)

` 745 (10% off) ` 671

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Effective Business Communication: 7th Edition

This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text s modular design offers flexibility, because of which it can be used in business communication courses of various durations.

Content

Part One: Background for Effective Business Communication

Chapter 1: Effective Communications in Business

Chapter 2: The 7 Cs of Effective Communication

Part Two: Business Communication in Context

Chapter 3: Business Communication and the Global Context

Chapter 4: Business Communication and the Ethical Context

Chapter 5: Business Communication and the Technology Context

Part Three: Message Design

Chapter 6: The Process of Preparing Effective Business Messages

Chapter 7: The Appearance and Design of Business Messages

Chapter 8: Good News and Neutral Messages

Part Four: Written Communication, Major Plans for Letters and Memos

Chapter 9: Bad News Messages

Chapter 10: Persuasive Written Messages

Part Five: Written Communication, Reports

Chapter 11: Short Reports

Chapter 12: Long (Formal) Reports

Chapter 13: Proposals

Part Six: Strategies for Oral Communication

Chapter 14: Strategies for Successful Speaking and Successful Listening

Chapter 15: Strategies for Successful Informative and Persuasive Speaking

Chapter 16: Strategies for Successful Interpersonal Communication

Chapter 17: Strategies for Successful Business and Group Meetings

Part Seven: The Job Application Process

Chapter 18: The Job Application Process-The Written Job Presentation

Chapter 19: The Job Application Process-Interviews and Follow-up

About the Author: Herta A Murphy

Murphy A Herta, University of Washington

Hildebrandt, Univ of Michigan Business School

Thomas, P Jane, Director, BBA

Details

Book: Effective Business Communications
Author: , , ,
ISBN-13: 9780070187757
Product Code EBK0013120
Binding: Paper Back
Publishing Date: 2014
Publisher: Tata Mcgraw Hill Publishing Co Ltd
Language: English

Customer Reviews

Loading reviews. Please wait...
Check Delivery Status
Dispatched in 2-4 working days.
Check Delivery Status
Available options for this porduct
Availability In Stock
Hurry up!!! Start Shopping. Before stock lasts.
Guaranteed service
Assured best in class service and support.
International Shipping available
If you need any of your orders' to be delivered outside of India, please reach out to us via our contact us page with the product details and delivery location for us to quote you the best possible shipping price. You can also drop in a mail at [email protected]