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Effective Business Communications
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Effective Business Communications

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` 745 (10% off) ` 671

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).


About the Book: Effective Business Communication: 7th Edition

This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text s modular design offers flexibility, because of which it can be used in business communication courses of various durations.


Part One: Background for Effective Business Communication

Chapter 1: Effective Communications in Business

Chapter 2: The 7 Cs of Effective Communication

Part Two: Business Communication in Context

Chapter 3: Business Communication and the Global Context

Chapter 4: Business Communication and the Ethical Context

Chapter 5: Business Communication and the Technology Context

Part Three: Message Design

Chapter 6: The Process of Preparing Effective Business Messages

Chapter 7: The Appearance and Design of Business Messages

Chapter 8: Good News and Neutral Messages

Part Four: Written Communication, Major Plans for Letters and Memos

Chapter 9: Bad News Messages

Chapter 10: Persuasive Written Messages

Part Five: Written Communication, Reports

Chapter 11: Short Reports

Chapter 12: Long (Formal) Reports

Chapter 13: Proposals

Part Six: Strategies for Oral Communication

Chapter 14: Strategies for Successful Speaking and Successful Listening

Chapter 15: Strategies for Successful Informative and Persuasive Speaking

Chapter 16: Strategies for Successful Interpersonal Communication

Chapter 17: Strategies for Successful Business and Group Meetings

Part Seven: The Job Application Process

Chapter 18: The Job Application Process-The Written Job Presentation

Chapter 19: The Job Application Process-Interviews and Follow-up

About the Author: Herta A Murphy

Murphy A Herta, University of Washington

Hildebrandt, Univ of Michigan Business School

Thomas, P Jane, Director, BBA


Book: Effective Business Communications
Author: , , ,
ISBN-13: 9780070187757
Product Code EBK0013120
Binding: Paper Back
Publishing Date: 2014
Publisher: Tata Mcgraw Hill Publishing Co Ltd
Language: English

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