About the Book: Disrupt and Conquer
The TT K Group was founded in 1928 in Chennai (then Madras) by T.T.
Krishnamachari, who later became a Union minister and held the portfolios of
finance, industry and commerce for close to fifteen years. In this book, the
current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through
the journey of this extraordinary company which fought off bankruptcy and rose
like a phoenix to become a highly profitable, successful entity. What makes this
story all the more startling is that T.T. Jagannathan is an accidental and
reluctant businessman. He came into the profession very unexpectedly, and
without any