Customer Relationship Management: Getting It Right!
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Customer Relationship Management: Getting It Right!

by Judith W. Kincaid (Author),
Prentice Hall (Publisher)
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Product Specifications
Book Description
In "Customer Relationship Management: Getting It Right " the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results. Kincaid focuses on the math and science fundamentals of the information revolution and shows readers how engineers create and design the technology around them. Applications are drawn from a wide array of modern devices and systems seen today.
Book Specifications
ISBN-13 9780130352118
Language English
Binding Paper Back
Publisher Prentice Hall
Publishing Date 2002-11-08
Product Edition 1
Total Pages 512