In "Customer Relationship Management: Getting It Right " the former Director of
HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint
for designing, implementing, and managing a successful CRM program. Through
real-world case studies, Judith W. Kincaid addresses both the managerial and
technical challenges of CRM. Kincaid's process examples and detailed templates
make it easier than ever to get started - and get results.
Kincaid focuses on the math and science fundamentals of the information
revolution and shows readers how engineers create and design the technology
around them. Applications are drawn from a wide array of modern devices and
systems seen today.