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Customer Relationship Management: Getting It Right!
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Customer Relationship Management: Getting It Right!

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Customer Relationship Management: Getting It Right!

Judith W. Kincaid

Published by Prentice Hall | Language - English | Binding - Paper Back

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` 2991 (5% off) ` 2841

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Description

In "Customer Relationship Management: Getting It Right " the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.

Kincaid focuses on the math and science fundamentals of the information revolution and shows readers how engineers create and design the technology around them. Applications are drawn from a wide array of modern devices and systems seen today.

Details

Book: Customer Relationship Management: Getting It Right!
Author:
ISBN-13: 9780130352118
Product Code 9780130352118
Binding: Paper Back
Publishing Date: 2002-11-08
Publisher: Prentice Hall
Number of Pages: 512
Language: English

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