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Customer Loyalty
Review Rating

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Customer Loyalty

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Customer Loyalty

Alok Kumar Rai

Published by Mcgraw Hill Education | Language - English | Binding - Paper Back

Average Rating (216 Customers)

` 575 (5% off) ` 546

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Customer Loyalty: Concepts, Context and Character

This text introduces students to a solid background in the basic principles and practices of welding. It first introduces fundamental theory of the welding process (gas arc, semi-automatic, automatic, and robotic welding) and then provides practice jobs so students develop manipulative skills and technical understanding. Metals and their welding characteristics, safety practices, welding symbols, and the fundamentals of print reading are all covered.

Salient Features

Only text to cater to the subject

Covers concepts, research and practical applications of the theory.

Contents:

Part One: Customer Loyalty: A Conceptual Framework

1. The Character of Loyalty

2. Decoding Customers

3. Customer Loyalty: A Prelude

4. Customer Loyalty: A Comprehension

5. Customer Loyalty: A Perspective

6. Customer Loyalty: The Emerging Paradigms

Part Two: Customer Loyalty: The Research Framework

7. Determinants of Customer Loyalty Formation

8. Customer Loyalty Outcomes

9. Customer Loyalty Assessment: Methods and Measurement

10. Customer Loyalty: The Relationship Influencers

Part Three: Customer Loyalty: The Application Framework

11. Customer Loyalty in the Services Sector

12. Customer Loyalty in the Retail Industry

13. Customer Loyalty in the Aviation Industry

14. Customer Loyalty in the Banking Industry

15. Customer Loyalty in the Life Insurance Industry

About the Author: Alok Kumar Rai, Medha Srivastava

Alok Kumar Rai, Faculty of Management Studies, Banaras Hindu University, Varanasi

Medha Srivastava, Malviya Centre of Innovation, Incubation and Entrepreneurship, IIT, BHU, Varanasi.

Details

Book: Customer Loyalty
Author:
ISBN-13: 9789332902718
Product Code 9789332902718
Binding: Paper Back
Publishing Date: 2014-03-01
Publisher: Mcgraw Hill Education
Number of Pages: 320
Language: English

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