Customer Analytics For Dummies
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Customer Analytics For Dummies

by Jeff Sauro (Author),
(175 Customers)
Product Specifications
Book Description
About the Book: Customer Analytics For Dummies The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. Youll also find current information on how to leverage A/B testing, social medias role in the post-purchasing analytics, usability metrics, prediction and statistics,
Book Specifications
ISBN-13 9788126554393
Language English
Binding Paper Back
Publisher Wiley India Pvt.Ltd
Publishing Date 2015
Product Edition 1