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Customer Analytics For Dummies
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Customer Analytics For Dummies

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Customer Analytics For Dummies

Jeff Sauro

Published by Wiley India Pvt.Ltd | Language - English | Binding - Paper Back

Average Rating (175 Customers)

` 499 (9% off) ` 454

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Customer Analytics For Dummies

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. Youll also find current information on how to leverage A/B testing, social medias role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

Shows you what to measure, how to measure, and ways to interpret the data

Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart

Explains how to use customer analytics to make smarter business decisions that generate more loyal customers

Offers easy-to-digest information on understanding each stage of the customer journey Whether youre part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

Details

Book: Customer Analytics For Dummies
Author:
ISBN-13: 9788126554393
Product Code EBK0365543
Binding: Paper Back
Publishing Date: 2015
Publisher: Wiley India Pvt.Ltd
Language: English

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