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by Mark Shaw (Author),
Laurence King (Publisher)
(141 Customers)
Product Specifications
Book Description
About the Book: Copywriting: Successful Writing for Design, Advertising, and Marketing Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that
Book Specifications
ISBN-13 9781780670003
Language English
Binding Paper Back
Publisher Laurence King
Publishing Date 2012-10-31
Product Edition 1
Total Pages 240