Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
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Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

by Margot Bloomstein (Author),
Morgan Kaufmann (Publisher)
(140 Customers)
Product Specifications
Book Description
Content is king and the new kingmaker and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you re slogging through theory or buzzwords, there s no denying content strategy is coming of age. But what s in it for you? And if you re not a content strategist, why should you care? Because even if content strategy isn t your job, content s probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials
Book Specifications
ISBN-13 9780123919229
Language English
Binding Paper Back
Publisher Morgan Kaufmann
Publishing Date 2012-03-02
Product Edition 1st Edition
Total Pages 184