by Mark W Johnston,Greg W Marshall
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Contemporary Selling : Building Relationships Creating Value

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Product Specifications
Book Description
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as
Book Specifications
ISBN-13 9781138951235
Language English
Binding Paper Back
Publisher Routledge
Publishing Date 2016-02-26
Product Edition 5
Total Pages 426