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Contemporary Selling: Building Relationships, Creating Value - 4th edition
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Contemporary Selling: Building Relationships, Creating Value - 4th edition

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Contemporary Selling: Building Relationships, Creating Value - 4th edition

Mark W. Johnston Greg W. Marshall

Published by Routledge | Language - English | Binding - Hard Bound

Average Rating

` 19994 (with 3434 Sourcing fee)

+ Sourcing fee 3434 ( 3434 + 16560 = ` 19994 ).

+ The price is inclusive of GST.
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Description

Published in previous editions as "Relationship Selling," the latest edition of Mark Johnston and Greg Marshall s "Contemporary Selling: Building Relationships, Creating Value" continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:

  • Expert Advice chapter openers showing how each chapter s sales concepts are applied in the real world
  • In-chapter Ethical Dilemmas that help students identify and handle effectively the numerous ethical issues that arise in selling
  • Mini-cases to help students understand and apply the principles they have learned in the classroom
  • Role-plays at the end of each chapter enabling students to learn by doing
  • Special appendices on selling math and developing a professional sales proposal
  • Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.

Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .


Details

Book: Contemporary Selling: Building Relationships, Creating Value - 4th edition
Author: , ,
ISBN-13: 9780415523493
Product Code 9780415523493
Binding: Hard Bound
Publishing Date: 2013-04-02
Publisher: Routledge
Number of Pages: 512
Language: English

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