Contemporary Selling: Building Relationships, Creating Value - 4th edition
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Contemporary Selling: Building Relationships, Creating Value - 4th edition

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Book Description
Published in previous editions as "Relationship Selling," the latest edition of Mark Johnston and Greg Marshall s "Contemporary Selling: Building Relationships, Creating Value" continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: * Expert Advice chapter openers showing how each chapter s sales concepts are applied in the real world * In-chapter Ethical Dilemmas that help students identify and handle
Book Specifications
ISBN-13 9780415523493
Language English
Binding Hard Bound
Publisher Routledge
Publishing Date 2013-04-02
Total Pages 512