Confronting Reality will change the way you think about and run your business.
It is the first book that shows how to connect the big picture of the new era of
business with the nitty-gritty of what to do about it. Through a completely new
way to understand and use the business model as the primary tool for confronting
reality--a breakthrough that will become the management innovation of this
decade--you'll know sooner rather than later whether your fundamental business
premise is under assault, where your best opportunities lie, what you should
change and what you should leave alone, and how to realistically plan the future