Churchill/Ford/Walker*s Sales Force Management With Excel Spreadsheets
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Churchill/Ford/Walker*s Sales Force Management With Excel Spreadsheets

Product Specifications
Book Description
Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.t.
Book Specifications
ISBN-13 9780072826340
Language English
Binding Hard Bound
Publisher Mcgraw-hill Professional
Publishing Date 2002
Total Pages 600