Churchill - Ford - Walker*s Sales Force Management
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Churchill - Ford - Walker*s Sales Force Management

Product Specifications
Book Description
BOOK SUMMARY OF CHURCHILL - FORD - WALKER*S SALES FORCE MANAGEMENT The primary goal of this book is to offer students the most comprehensive, up-to-date and integrated overview of the theory, research and practices relevant to sales management. The latest edition continues to focus on enabling students to take the wealth of information available and apply it to "real world" sales management problems and opportunities. Like its predecessors, it showcases how real managers use current theory and research in their own organizations. By identifying recent practices, applications and the use of state-of-the-art technologies, this edition combines in one source real world sales management "best practices" with
Book Specifications
ISBN-13 9780071116053
Language English
Binding Paper Back
Publisher Mcgraw-hill Publishing Co.
Publishing Date 2008
Total Pages 640