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Cambridge International As & A Level Travel & Tourism
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Cambridge International As & A Level Travel & Tourism

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Cambridge International As & A Level Travel & Tourism

John D Smith Sue Stewart

Published by Cambridge University Press | Language - English | Binding - Paper Back

Average Rating (132 Customers)

` 1195 (15% off) ` 1019

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: Cambridge International AS and A Level Travel and Tourism

Endorsed by Cambridge International Examinations, Cambridge International AS and A Level Travel and Tourism has been especially written for Cambridge syllabus (9395). The book offers comprehensive coverage with an international perspective and in-depth analysis of all topics. Free online resources containing a wide range of international case studies available at http://cambridgeindia.org/ciasatt.asp

This textbook is also suitable to be used for the OCR Travel and Tourism GCE (H189, H389, H589, H789) when used in conjunction with additional supplementary material available at http://www.ocr.org.uk/qualifications/as-a-level-gcetravel-and-tourism-applied-h189-h389-h589-h789/

Key features

Designed in full colour with visual features throughout the text to enrich the learning experience

Includes a wide variety of stimulating activities to facilitate and check students understanding

Contains up to date case studies and examples encouraging subject-based knowledge as well as a truly international approach

Develops practical and technical skills relevant to the travel and tourism industry dealing with a range of complex situations and problems

Assessment tasks at the end of each chapter help students assess their own progress and mastery of key concepts

Contents:

Preface

Acknowledgment

Chapter 1 Features of the industry

Chapter 2 Management and development of tourist destinations

Chapter 3 Principles of customer service

Chapter 4 International business and leisure travel services

Chapter 5 Ecotourism

Chapter 6 Cultural tourism

Chapter 7 Adventure tourism

Chapter 8 Planning and managing a travel and tourism event

Index

About the Author: John D. Smith, Sue Stewart

John D. Smith, has over 35 years of teaching experience in Travel and Tourism related curriculum

Sue Stewart, an experienced examiner, moderator, developer and overseas trainer

Details

Book: Cambridge International As & A Level Travel & Tourism
Author: , ,
ISBN-13: 9781107664722
Product Code EBK0347751
Binding: Paper Back
Publishing Date: 2014-05-15
Publisher: Cambridge University Press
Language: English

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