Brand Cliches
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Brand Cliches

(194 Customers)
Product Specifications
Book Description
Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumers understanding with jargon and ploys.
Book Specifications
ISBN-13 9789352013593
Language English
Binding Paper Back
Publisher Leadstart Publishing Pvt Ltd
Total Pages 212