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Booming Brands : Inspiring Journeys Of 11 Made In India Brands
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Booming Brands : Inspiring Journeys Of 11 Made In India Brands

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Booming Brands : Inspiring Journeys Of 11 Made In India Brands

Harsh Pamnani

Published by Tv 18 Broadcast Ltd ( Cnbc Tv 18 ) | Language - English | Binding - Hard Bound

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Description

About the Book: Booming Brands Inspiring Journeys Of 11made In India Brands

In todays changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers.

Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as:

How were new age admirable brands created from scratch?

How did these brands achieve popularity in a highly crowded and competitive market?

How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets?

Then Booming Brands is a gold mine of information that you cant afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy......

Brands Covered: BookMyShow, Shaadi.com, BYJU’S, Zomato, FirstCry, Paper Boat, Su-Kam, Goli Vada Pav, Jayaashree by Arunanchalam Murugantham (Pad Man), Elephant Design, PaGaLGuY.

Testimonials:

"Using journeys of remarkable Indian companies, Harsh Pamnani has written an interesting primer on brand building. A highly relevant read." - Harsh Mariwala, Chairman, Marico

"There are many 'Made in India' brands that are getting noticed at the global stage, but their journeys are mostly unnoticed. Harsh has done a great job by bringing together these journeys in form of referable case studies. Packed with wealth of ideas and learnings from diverse businesses, this book is an essential handbook for anyone interested in understanding how to create an admirable brand from scratch." -Ronnie Screwvala, Founder, UTV Group

"Congratulations to Harsh Pamnani for the path breaking book of Indian origin. The brands selected represent a good cross section of both digital and brick & mortar situations. Harsh for long has been a prolific writer. His 50 plus articles, reflect his creativity, imagination and deep insights. The title of the book is very apt and lessons shared by Harsh would make the readers rich in their knowledge and conceptual base. During the last 42 years of my association with MBA education, in India and abroad, I have always felt the acute deficit of intellectual capital rooted in India. Harsh’s book has contributed greatly in filling this void. I wish the book grand success."- Prof. Sharad Sarin, Rtd. Professor, XLRI, Jamshedpur, India. Author of ‘Business Management: Concepts and Cases’ and ‘Strategic Brand Management for B2B Markets’

“In this well -researched book, Harsh Pamnani traces the journey from inception to taken –for-grantedness of a number of new and great ‘Made in India’ brands, demystifying how brands such as Goli Vadapav, Zomato and Shaadi.com have become compelling value propositions. A must-read book for seasoned marketing professionals as well as entrepreneurs.” - Anand Narasimhan, Shell Professor of Global Leadership, IMD, Lausanne, Switzerland

“Congratulations Harsh on taking the initiative to chronicle the journey of these new age companies, some of which have become household brands. Having seen the journey from close quarters for a few of them, I have always felt the need for these stories to be told more widely for other entrepreneurs to benefit from them and for others to get inspired. This book beautifully captures the back story of many powerful domestic brands and is a must read for those who want to learn from the experiences of some very successful next generation business leaders.” - GV Ravishankar, Managing Director, Sequoia Capital, India

“The mega-brands around us were built at a time, place and around people largely unfamiliar to most people. We just know and have a definite view about the product or service represented by that brand. Harsh Pamnani has in a way democratized the process of creating brands by incorporating them into stories and with people with whom everyday people can identify. Aspirational role models inspire us: Attainable role models drive us to action. Harsh has provided us with a ‘can do’ guide to brand creation. “- Sridar Iyengar, Former Chairman and CEO, KPMG, India and Past President, TiE Silicon Valley, TiE Glo bal and TiE Mumbai“

In the chronicles of the business and start up world, the entrepreneur is the heroine, at the center of every conversation. Harsh has brilliantly shifted the focus to the brand, something that lasts far longer on the minds of consumers,something that deserves far more attention.” – Anand Lunia, Founding Partner, India Quotient

"Harsh has provided some fascinating insights of home grown brands in a large market like India. His hard work and passion in researching facts and identifying unique success factors is reflected in every page of the book. This book is particularly useful for those who want an ‘outside-in’ perspective on building brands" - Vineet Malhotra, Managing Director, BlackRock, SanFrancisco

"Building million-dollar brands require nuance, dexterity, and the ability to build cultural resonance. Harsh Pamnani has ‘cracked the code’ for brand-building in arguably the world’s most ascendant market—India. Replete with insight into those who have been there and done it, this book is a must for those aspiring to do so!" - David Bell, Professor, The Wharton School, University of Pennsylvania and Founding Partner, Idea Farm Ventures

Details

Book: Booming Brands : Inspiring Journeys Of 11 Made In India Brands
Author:
ISBN-13: 9789387860087
Product Code EBK0426277
Binding: Hard Bound
Publishing Date: 2018-07-20
Publisher: Tv 18 Broadcast Ltd ( Cnbc Tv 18 )
Number of Pages: 245
Language: English

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