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Bollywood Boom India’S Rise As A Soft Power
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Bollywood Boom  India’S Rise As A Soft Power

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Bollywood Boom India’S Rise As A Soft Power

Roopa Swaminathan

Published by Penguin India | Language - English | Binding - Paper Back

Average Rating (192 Customers)

` 399 (18% off) ` 327

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About the Book: Bollywood Boom: Indias Rise as a Soft Power

Central to the plot of one of the biggest releases of 2016— Inferno—was Irrfan, and the star of the hit American TV series Quantico is our very own Priyanka Chopra. From Raj Kapoor to Amitabh Bachchan to Aamir Khan and Shah Rukh Khan, Bollywood has been Indias best cultural ambassador, be it in Russia, Africa or East Europe, and now in the UK and the US. In Bollywood Boom, National Awardwinner Roopa Swaminathan explores the spectacular success of Bollywood in the twenty-first century and its rapidly rising power to influence the world. She argues that besides international goodwill, Indian cinema brings to the country real income through trade and tourism, and also its global standing. Extensively researched and peppered with fun anecdotes, this remarkable book shows Bollywood has the power to mould Indias fortunes by winning the hearts of people across continents.

About the Author: Roopa Swaminathan

Roopa Swaminathan is a National Awardwinning writer, filmmaker and scholar. Her book Star Dust: Vignettes from the Fringes of the Film Industry won the coveted Swarna Kamal for Best Writing on Cinema in 2005. She has also written, executive-produced and directed a feature film for NFDC, Five by Four. Roopa has a doctorate in international relations from Norfolk, Virginia, USA. Presently, Roopa commutes between writing in Pune and teaching in Shanghai, is working on her upcoming books, and trying to sell her screenplays to Bollywood magicians.


Book: Bollywood Boom India’S Rise As A Soft Power
ISBN-13: 9780143429180
Product Code EBK0395298
Binding: Paper Back
Publishing Date: 2017-04
Publisher: Penguin India
Number of Pages: 272
Language: English

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