About the Book: Big Data for Small Business for Dummies
Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data thats been hiding right under their noses. With the help of this friendly guide, youll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies and make smarter business decisions.
About the Author: Bernard Marr
Bernard Marr is a bestselling author, strategic performance consultant and analytics, KPI and Big Data guru. He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of todays leading business brains.