Asian Insider
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Asian Insider

by Michael Backman (Author),
(0 Customers)
Product Specifications
Book Description
Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, "The Asian Insider" is a fascinating read for anyone wishing to get to grips with Asian business and understand
Book Specifications
ISBN-13 9781403916570
Language English
Binding Hard Bound
Publisher Palgrave Foundations
Publishing Date 2004-04-05
Product Edition 1