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The 30 Day Mba In Marketing Your Fast Track Guide To Business Success
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The 30 Day Mba In Marketing Your Fast Track Guide To Business Success

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The 30 Day Mba In Marketing Your Fast Track Guide To Business Success

Colin Barrow

Published by Kogan Page | Language - English | Binding - Paper Back

Average Rating (176 Customers)

` 1558 (22% off) ` 1217

+ The price is inclusive of GST.
+ Free Shipping (for orders above `199).

Description

About the Book: The 30 Day Mba In Marketing Your Fast Track Guide To Business Success

The 30 Day MBA in Marketing provides a complete marketing course spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the worlds top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

Details

Book: The 30 Day Mba In Marketing Your Fast Track Guide To Business Success
Author:
ISBN-13: 9780749474980
Product Code 9780749474980
Binding: Paper Back
Publishing Date: 2016-01-28
Publisher: Kogan Page
Number of Pages: 280
Language: English

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